Smarter Segmentation with Events

If your contracting business spans more than one territory, service type, or team structure, you’ve probably asked yourself: How do I keep everything organized, but still view the big picture? That’s exactly what Events in Contractors Cloud are built for.

What are Events?

Events are a powerful organizational tool in Contractors Cloud that let you segment different parts of your business—by service type, geographic location, team, or other strategic divisions—all within a single company account.

With Events, you can:

• Track and manage projects by category or region
  
• Keep operational processes distinct (think crews, suppliers, workflows)
  
• Analyze performance individually or collectively
  
• Simplify accounting with unified or segmented reporting
  

Segmentation is powerful because it transforms raw data into meaningful insights. With segmentation you can quickly spot trends, compare performance, and make smarter decisions. 

It allows you to analyze project history, revenue, and profitability in ways that highlight what’s working and where there’s room to grow. Instead of sifting through cluttered reports, segmentation gives you focused, actionable views of your business.

Examples of events in action

Roofing: storm response, service type, or territory

Let’s say you’re a roofing company based in Minnesota. A hailstorm hits Oklahoma City, and you decide to send a crew to work the storm. Instead of creating a new company or disrupting your main process, you simply create an “OKC Storm” Event. 

Now every job tied to that storm is grouped together, keeping your local and storm operations cleanly separated for tracking, resource assignment, and profitability.

Another common use? Residential vs. Commercial roofing. These two job types often require different suppliers, materials, pricing, and crews. By using Events to divide them, you prevent mistakes like assigning a residential shingle crew to a commercial flat roof, and make it easy to report on how each side of your business is performing.

Tracking service types like roofing and gutters using Events allows you to keep these distinct parts of your business organized and easy to manage. Each service may have different crews, materials, timelines, and workflows. By grouping them into separate Events, you avoid mix-ups and ensure accurate tracking. 

It also lets you analyze how each service line is performing individually, so you can compare revenue, job volume, and profitability for roofing vs. gutters, all within the same system.

Paving & snow removal: seasonal service segmentation

Events aren’t just for roofing as Contractors Cloud serves many contracting industries. A paving contractor who also does snow removal in winter can create two Events for “Paving” and “Snow Removal.” 

Now, each seasonal service is tracked independently. Your team can see which service drives more revenue, where the profitability lies, and plan accordingly for staffing, equipment, and marketing.

Location, location, location – Multi-State operations with clean territory breakdowns

For contractors who operate across state lines or multiple regions, Events offer simple and powerful segmentation. A roofing company based in Stillwater, MN, might also take on work in Wisconsin. With one Event for “MN Projects” and another for “WI Projects,” they can keep workflows consistent while comparing performance by state. 

Want to see total company revenue? Done. Want to drill into Wisconsin’s average job size or close rate? Easy.

Why use events?

Whether you run multiple crews, service areas, or offerings, Events give you clarity without complexity.

Benefits of using Events:

• Accurate Reporting: Run reports by individual Event or across your entire company.
  
• Avoid Operational Mix-ups: Keep the right teams, workflows, and suppliers tied to the right types of jobs.
  
• Better Business Decisions: Understand which areas are most profitable or growing faster.
  
• Scalability: Expand into new services or locations without changing systems.
  

Set up Events to match your business

Think about your business in terms of how you want to measure and manage it. Do you want to separate:

• Different territories or states?
  
• Service types like roofing, solar, or gutters?
  
• Seasonal or temporary teams like storm work or snow removal?
  
• Specialized teams like insurance vs. retail?
  

Events make it possible. And because they live within your company account, you can centralize your operations while gaining the power to zoom in or out depending on your need.

Start using Events today

Whether you’re a roofing contractor chasing storms, a paving business with a snow season hustle, or a growing company expanding across state lines, Events in Contractors Cloud help you stay organized, efficient, and profitable.

Ready to simplify your segmentation?
Reach out to our support team or explore Events in your Contractors Cloud dashboard today.